Click on here to see some excellent notes and guidance from the Ella Baker training team including: The Structure of a Conversation, Overcoming Objections, and Running a Board.

Tips from the LP listed below: 

  • –  Our goal is only to speak to undecided or persuadable voters. If you find you are speaking to someone whose mind is already made up, be polite and move on to the next door. Our aim is to maximise our time speaking only to persuadable voters.
  • –  The most effective persuasive conversations are about listening. It is not about arguing your facts, or trying to say every word in the script. It means asking questions about what issues matter to people to most, or what they think.
  • –  We are trying to build relationships in a really short amount of time. This means showing who you are by using personal stories, for example, starting off conversations with “as someone who works as a teacher”; “as someone who uses the NHS’

listening and Date Collection 

– After someone has spoken, respond “yes, I understand that”

– We are not expecting to fully persuade someone in a 30 second doorstep conversation. People are going to persuade themselves— and that takes time. The doorstep conversation is only one part of a broader campaign where the Labour party will engage voters many times— through social media, phone banking parties, street stalls, campaign HQs, rallies, socials and campus events to name just a few. Often our job is to plant a seed that will make them open to our national campaign and policy agenda. Sometimes you can deal with their concerns and misconceptions that are a barrier to them considering Labour.

Door knocking
Door knocking


Step 1: Introduction and first impressions

  • –  You make your first impression at the door before you even say hello. Make sure to smile, be upbeat and make eye contact.
  • –  It is important to make clear you’re a member of the local community. You want to make sure this voter knows important information. Ex: Hi, may I speak with ___? My name is __ and I’m a volunteer with the Labour Party here in ______. How are you?
  • Step 2: Voter ID
  • –  The Labour Party needs to know if people are either:
    • >  A strong Labour supporter
    • >  A strong Conservative supporter
    • >  Undecided, leaning one way or
      another, or Lib Dem/Green/other supporter
  • –  This information is vital for having an effective Get Out The Vote strategy during the last few days of the campaign where we will only be knocking on supporter doors and making sure we have a strong turnout.
  • –  This also enables us to spend our time most effectively, by persuading undecided voters.
  • –  If someone is a strong Labour supporter, thank them for their support and let them know we are looking forward to seeing them on election day. Have at most a short conversation about how excited you are that they are supporting Labour. Do they want to get involved, display a leaflet, or canvass? If not move on.

         – If someone is a strong Tory supporter, thank them for their time. Do not spend time persuading, there are many more undecided voters out there who need to hear your message.

Step 3: What issues are most important to you?

– It is important to learn more about what people are interested in so that you can give them information specific to that issue. It’s also a way of building a positive connection for them with our campaign. This conversation could be the tipping point for them as they choose whom to vote for.

– Once you have identified their issue, give the voter a quick fact about Labour’s position on that issue (see our talking points leaflet).

– Share a personal story that relates to the issue being discussed. Why are you a Labour voter, what has the Labour government/ Labour councillor or MP done for you? What Labour policies would affect your life for the better once Labour is elected?

– Ask again at the end of the conversation if they are closer to voting Labour. (Mark on the clipboard that another visit the next week may persuade them).

– If someone is undecided, unsure, not planning on voting, or voting Lib Dem/ other, have a conversation about the issues most important to them

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